Directory of Beauty Pros
Connecting MTL artists in the beauty industry.
When I first arrived in Montreal in 2017, I didn't know much about the city and my new neighborhood. Fortunately, I was able to settle in and make some great connections, including one very important friend: Google!
Thanks to the Google search engine, I was able to find and connect with various businesses and experts in my neighborhood, such as a fantastic hair salon, a gym, and a trustworthy appliance repairman.
Of course, none of this would have been possible without those businesses investing in online business directories, also known as local marketing.
Leveraging the Power of Search Engines
Google handles more than 3.5 billion searches per day and has a 92% share of the global search engine market. It is the most-visited website in the world. Additionally, it is the most searched and used search engine worldwide.
Why are search engines so attractive to us?
When we type something into Google’s search bar, we generally have a good reason for doing so, and our satisfaction with search results depends on how well Google understands the intent behind that query.
Informational Queries
We are looking for information or answers to a specific question. (e.g., "How does photosynthesis work?").
Navigational Queries
Users are trying to reach a specific website or page. (e.g., "Facebook login").
Transactional Queries
Users intend to perform a specific action, like making a purchase or downloading something (e.g., "buy iPhone online").
Commercial Investigation Queries
We are researching and intending to make a purchase decision but have not yet decided where or what to buy. (e.g., "Best laptops 2023" or "Compare digital cameras.").
Attracting Local Searchers
As a thriving online business, CoverClap excels in targeting transactional and commercial searchers, having perfected the art of promoting beauty products and services seamlessly to millions of online users every day.
Google Search case: "Balayage Vs Ombre"
The query "Balayage Vs Ombre" is performed 15,000 times each month on Google. As mentioned earlier, it represents a commercial investigation query used by individuals before making purchase decisions.
"Every online search query is a gateway to a new business opportunity." - Google
At this stage of their journey, they're seeking assistance from hair experts:
What's the difference? What's the best option for my hair? What are the risks? How long does the color last?
And, the same applies to millions of queries performed every day:
Cheap hair salon near me
Makeup artist Montreal
Korean hair salon near me
Knotless braids Montreal
...
Now, if I tell you that 3% of searchers are in the same neighborhood as your hair salon. Wouldn't you be eager to learn more and connect with them?
Naturally, considering the opportunity to provide them, at the very least, a consultation.
This is the essence of local marketing! CoverClap specifically targets consumers within a certain radius of your business's physical location.
In local marketing, businesses proactively promote their products and services to potential customers in close proximity, as opposed to attempting to reach a broader audience, as is common in social media marketing.
Business Directories
CoverClap is built as a website or an online database that compiles a list of beauty pros. within a specific location, and category. Our directory offers public information about local professionals, helping consumers find products and services in their area.
Benefits:
Trust and reputation
Curation is a common practice among online directories. This helps ensure that the offerings on the platform meet certain standards of quality. By curating the listed companies, the platform maintains consistency and reliability, enhancing the overall user experience. Users trust directories that curate and verify business information.
Search engine visibility Most business directories focus on local businesses, making them particularly valuable for local SEO. When your hair salon is listed in relevant directories, it helps search engines understand the locality and relevance of your business, greatly improving your ranking in search engine results.
Access to a targeted audience
Many business directories categorize listings based on industry, location, or other relevant criteria. This helps in reaching a more targeted audience interested in your specific products or services.
Cost-effective marketing You can list your business in a directory for free or at an affordable cost, providing a cost-effective method to promote your business, particularly for small or local businesses with limited marketing budgets.
CoverClap
CoverClap is built on the foundation of a multitude of daily search queries from individuals seeking specific and professional beauty services in MTL. Our mission is to connect each user with their ideal expert nearby. For a more comprehensive overview of our process, explore our case studies.
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Curious to see how many visitors are near your shop with CoverClap? Head to the quickstart guide.
Quickstart
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